I contacted Microsoft’s press department yesterday about the new portable media player, Zune. I wanted to talk to someone who could give me the run-down and possibly arrange for a test of the hardware.
I was aware that Zune has not been released to the UK market as of yet but thought that they would be able to give me some information, if not arrange for the review of the product. I was surprised when I was told to go to Zune.net as if I had absolutely no idea that it is existed and wait for the release date in the UK.
I would like to have been told about a contact who I could talk to about arranging a review date or arranging that it could be arranged the day the release date is made public but I was given no such courtesy. I was told Zune.net and wait for it to show up.
The blogosphere has not taken very kindly to the Zune. I wrote a post recently about how the Zune really wasn’t being marketed very well and how I had spoken to many iPod owning friend who had never even heard of the upcoming “iPod killer” Since my original post, Microsoft stepped up their marketing of Zune, hardly because I had anything to say I would think, but it makes me wonder.
With all the know-how that Microsoft has they really didn’t bring out the Zune to very many blogging waiting hands. Valleywag covered the story today about trying to get some press attention on Zune.
So if the blogosphere has been so uninviting to Zune, why did Microsoft dismiss this blogging review so quickly with what they would tell a consumer calling about the product? They might be planning to release it with a bigger bang in the UK, but I doubt it will be a Christmas launch or they might simply be thinking and wrongly so that one blogger’s opinion of their “exciting new, iPod killer” isn’t important. —Is it?